The Genesis of Vaquero’s Namesake

Vaqueros were the first American cowboys, driving cattle between Mexico City and what is today Texas, New Mexico, and Arizona. Harsh, isolated, and dangerous conditions created a culture where hard work, trust and courage were the only means of survival. The Vaqueros were the genesis of the American cowboy culture, embodying integrity, loyalty, work ethic, and pride. Vaqueros needed these same qualities in the horses they rode to accomplish their daily work. They believed that building a willing partnership with their mounts was the most effective and efficient way to execute on their tasks. Our company was founded on the same principle of building willing partnerships with our producer customers, contractors, and communities.